The Power of Internet
Why do Chinese flock to a Brighton chippy?
China's favourite seafood restaurant has been found ……………… and it’s a
Brighton fish and chip shop!.
Chinese customers have been flocking to the Regency Seafood Restaurant, in
King’s Road, leaving staff flummoxed by their new found popularity.
The fish restaurant, which has been a favourite with British foodies for
decades, has become a hit with Chinese visitors, thanks to a mystery celebrity
posting on the social networking site Renren.
The Regency, which has been serving up fish suppers to the city’s residents
and visitors seeking a view of the West
Pier since the 1930s, has had a boom in customers
from thousands of miles away.
In the past the Regency has been praised by the likes of British seafood
fanatics Rick Stein and Jay Rayner, but now it is being hailed a success by
Chinese celebrities.
The restaurant has become so popular with Chinese fans, that they have even
launched their own Facebook page in tribute to the oysters, scallops and
battered cod on offer.
Manager Emilio Savvides said: “We have always had people coming from all
over the country, places like Leicester and Huddersfield and everywhere, but we
have recently started having a lot more Chinese visitors.
“We often ask our customers where they have seen us recommended, but we
were quite surprised by the answers our overseas visitors gave us.
One family from Shanghai ,for example, came in and said ‘Did you know
you’re the most famous seafood restaurant in China?’.
“We said we didn’t know, but it turns out we had a Chinese celebrity, who
is one of their biggest stars, come in six or seven months ago.
He started blogging about us and then a Chinese Facebook page was set up.
“We’ve not seen the page and I don’t even know the celebrity’s name. It’s a
bit of a mystery, but it is great for business that our reputation is
travelling that far around the world.”
Link to a related video: http://www.bbc.co.uk/news/technology-23313896
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